But, shockingly, they received flak again in the market. This is when the management decided to hand over the job to a newly recruited Data Analytics team. The team made some minor changes in the products and produced a small batch. They handed over the products to helmet reviewers and enthusiasts free of cost and asked them to provide feedback on certain pointers. To their surprise, almost everyone who tested the helmets reported incorrect head sizes. The Analytics team forwarded this evidence to the management. When the said changes were done, the firm bounced back to form. This collection of feedback and making the necessary changes form the essence of Data Analytics.
